Executive Summary:
Art of The Naked Eye, founded and created by Eric A. Pardo, is a unique photography business that combines Eric’s 15+ years of military experience with over 20 years of freelance photography expertise. Eric’s background, including his honorable discharge from the military, along with his extensive photography experience, uniquely positions Art of The Naked Eye to offer a diverse range of photography services. This includes Urban Exploration Photography, Botanical and Garden Photography, Fire and Light Photography, Island Life Photography, Aerial and Drone Photography, Underwater Photography, Macro Photography, and capturing live performances of DJs and dance artists. The business aims to provide clients with captivating and imaginative imagery that showcases the beauty and diversity of the world from unique perspectives.

Business Description:
Art of The Naked Eye offers a comprehensive range of photography services, including digital image sales, print sales, commissioned shoots, workshops, exhibitions, and licensing opportunities. The business caters to individuals, businesses, organizations, and publications seeking unique and compelling imagery for various purposes, including marketing, branding, editorial content, and personal enjoyment. With a focus on creativity, innovation, and professionalism, Art of The Naked Eye aims to establish itself as a leader in the field of creative and unconventional photography, with Eric A. Pardo at the helm

Market Analysis:
The photography industry is a highly competitive market, but Art of The Naked Eye distinguishes itself by offering a diverse range of photography services that cater to a wide range of interests and preferences. By combining multiple photography niches, the business appeals to a diverse clientele seeking unique and captivating imagery. Additionally, Eric’s military background brings discipline, attention to detail, and problem-solving skills that enhance the quality and professionalism of the services offered.

Marketing and Sales Strategy:
Art of The Naked Eye will utilize a multi-channel marketing approach, including social media marketing, website optimization, networking and collaboration, content marketing, and email marketing, to promote its services and attract clients. Eric will leverage his extensive network and experience to establish partnerships and collaborations within related industries, expand the business’s reach, and attract new clients.

Operational Plan: 
Eric A. Pardo will oversee all aspects of the business, including photography services, client communication, marketing, and administrative tasks. The business will initially be home-based, with plans to invest in studio space as the client base grows. Eric will utilize his military experience to maintain discipline, organization, and efficiency in all business operations, ensuring the smooth and successful operation of Art of The Naked Eye.

Financial Plan:
The financial plan for Art of The Naked Eye includes minimal start-up costs, multiple revenue streams generated from digital image sales, print sales, commissioned shoots, workshops, exhibitions, and licensing opportunities, competitive pricing, and projected revenue and expenses for the first three years. Eric will continuously monitor the financial performance of the business and make strategic decisions to optimize profitability and ensure long-term success.

Future Growth and Expansion:
Art of The Naked Eye aims to achieve steady growth and expansion by expanding service offerings, exploring geographic expansion opportunities, diversifying revenue streams, and investing in marketing and branding initiatives. Eric will remain adaptable and innovative, continuously seeking new opportunities for growth and expansion within the photography industry.